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Heartland, Nostalgia And AI: Super Bowl Advertisers Mine America’s.

Advertisers pay up to $8 million for wiki.eqoarevival.com a 30-second Super Bowl spot

American brand names go back to custom, celebrity and cheer

OpenAI and Perplexity profit from the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) – Anheuser-Busch InBev is restoring its renowned workhorse Clydesdales for a Super Bowl ad that the developing company says commemorates the “grit and decision” of the American spirit.

The Budweiser industrial marks a return to custom, after a dreadful social networks promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.

“We ´ re certainly seeing Budweiser play it safe this year,” said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. “Everybody likes the Clydesdales.”

The go back to safe, familiar and nostalgic ground represents a pattern amongst some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celeb and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to take advantage of the most significant telecasted event of the year, bringing artificial intelligence into the homes of millions of Americans.

“We ´ re all in this good, pleased location, and desire to be entertained,” said Gartner analyst Nicole Denman Greene. “So, to place your brand name in that moment of fandom … you have to deliver innovative that is resonant with that audience.”

Super Bowl advertisers are flashing serious star power, with an approximated two-thirds of the commercials including stars.

Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic comedy “When Harry Met Sally,” in an industrial for Hellmann ´ s mayonnaise that likewise consists of a short appearance from “Euphoria ´ s “Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking concerns during the video game.

Greene said AI business are taking on the Super Bowl ´ s reach to resolve consumer stress and anxiety about the fast-evolving technology.

“All of the ads I have actually seen– and I can’t wait to see all of the creative– it’s more about making individuals see how they can be more productive, and how their lives could be much better,” said Greene. “I do not know if that’s going to remove the worry, because, as individuals discover more about the capabilities, we’re seeing in the information, that they get less certain.”

This year ´ s video game will have less car commercials than in previous years. Stellantis is the only automaker to announce a Super Bowl advertisement, in which star Glen Powell provides a humorously macho twist on the familiar “Goldilocks and the Three Bears” fairy tale.

Ads hawking beers and snacks return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand name that bought its very first Big Game advertisement to promote its Killer Cola and .

Up until now, the most popular Super Bowl ad is the winner of Doritos ´ “Crash the Super Bowl” contest, portraying an alien abduction.

“It ´ s off the scale on amusing, on interest,” said Sean Muller, founder and president of TV marketing measurement firm iSpot.TV. “People enjoy the advertisement.” (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)

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