For forty years, World Gym has been at the epicenter of the modern fitness scene-the place where Muscle Beach meets Hollywood, and where serious fitness meets celebrity. We LOVE working out, and we’re constantly developing ways to make the gym experience more rewarding. As a prospective franchisee, you will soon discover that World Gym is much more than just a gym franchise; it’s a way of life. We eat, drink, and breathe the gym, and you’ll find our passion reflected in how we continually innovate and improve the World Gym Experience.
We have all the tools, resources and support to help you open:
- Full-Service World Gym Locations (10,000 – 50,000+ square feet)
- Studio-Style World Gym Athletics Training Centers (2,500 – 10,000 square feet)
The first initiative involves improving core business operations by growing and improving the quality of revenues while leveraging the largely fixed cost structure of its business. To accomplish this, it increased emphasis on the sale of higher margin all-club memberships, which are typically financed, unlike the sale of lower margin single-club memberships, and it significantly increased the monthly charge to new members for dues.
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